Marketing

One of the questions we’re sometimes asked about studying for the CIM Certificate in Professional & Digital Marketing is: “Is there lots of theory to learn?”  The answer is yes – there are plenty of important marketing theories, models and […]

Let’s be honest: in today’s marketing world, great ideas alone don’t cut it anymore. Budgets are tight, its all about data, and senior marketers are expected to prove that what they’re doing actually works. That’s where Commercial Intelligence really earns […]

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Over the last few months with Covid-19 on the scene, we have seen so many amazing examples of innovation.  Indeed, we have been posting some of our favourites on London Marketing Set’s social media channels recently. It got me thinking […]

Technology is great! I love it!  But sometimes I don’t think its place is in education! And certainly not replacing face to face delivery! If you are studying a short course,  ‘how to setup an excel spreadsheet’ for example,  then […]

Marketers are acutely aware that retaining customers is paramount to the success of any business.  It makes sense, reduces cost, promotes loyalty and ensures customers talk about you in the best possible light. I was amazed that a major mobile […]

The Southbank has always been a creative hub with world class concert halls, ground breaking performances and home to the National Theatre. In recent years, the Southbank and more recently Bankside has developed into a thriving business community. From cool […]

We asked our Certificate Course Manager, Ann Prayle, for her top 3 tips for students studying for their CIM qualification. Here’s what she said: 1. Commit yourself to the goal and focus on the prize – It’s your qualification and […]