#marketresearch

Why professional qualifications still matter in the age of AI Across the research industry, an understandable question is becoming more common: If AI can increasingly do the technical work, what is the point of learning research theory? Knowledge is only […]

If you’re working in research—or hoping to move further into it—you’ve probably heard people mention the MRS Advanced Certificate in Market and Social Research Practice in reverent tones. It’s one of those qualifications that doesn’t just sit on your CV; […]

Students on our CIM Certificate Marketing Impact module have just been learning that in today’s fast-paced market, businesses constantly face evolving consumer behaviours, emerging trends, and increased competition. To thrive, marketers need more than just creativity—they need reliable, data-driven insights. […]

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