Face to face/blended evening classes
or virtual evening classes
Next course starts Tuesday, 29th September 2026
This qualification is for aspiring marketers or digital marketers who want to gain knowledge and skills to progress a successful career in marketing.
Who is it for?
It is suitable for those in a marketing support roles e.g. marketing assistants or whose current job encompasses elements of marketing or digital marketing. Ideally, you need at least one year’s experience and be in current employment in a marketing or digital marketing role.
How will I be assessed?
All modules are assessed via on-line multiple-choice exams.
You should have one of the following:
- CIM Level 3 qualification (e.g. Foundation or Introductory Certificate)
- Any relevant Level 3 qualification (e.g A levels)
- Any UK degree or international equivalent
- International Baccalaureate
What qualification do I receive?
You will gain the Level 4 Certificate in Professional and Digital Marketing qualification.
How is it delivered and how long will it take?
We offer the Certificate course via face to face evening classes OR by virtual evening classes.
Face to face/blended evening classes
Our face-to-face/blended evening course is ideal for students who prefer regular weekly classes. The course is delivered from our fabulous central London study centre where we include unlimited free hot refreshments and delicious biscuits for a more comfortable learning environment. We’re mindful that you are likely to be working full-time so the course is always delivered on the same evening to allow you to manage other commitments. Don’t worry if you miss a session as you will have access to the recordings to catch up. (NB: Marketing Impact and Planning Integrated Campaigns are face to face, electives are virtual.)
Virtual evening classes
Our interactive virtual evening course is ideal for students who are unable to attend face to face classes. Your virtual classes will mirror our face to face course and include activities, discussions and regular breaks. Being in a group with capped numbers means you can ask questions and get immediate answers! Dedicated tutor support is always delivered by a LMS tutor and never outsourced. Virtual classes are delivered from 6.30pm-9pm and are always on the same evening so you can manage your other commitments. Don’t worry if you miss a class as sessions are recorded so you can play back anytime.
The CIM Certificate course comprises four modules, a mandatory module and three elective modules. The qualification will take 9-12 months to complete, depending on your selection of elective modules.
ENROL NOW
WHAT WILL I LEARN ?
During your time with us studying for the Certificate in Professional Marketing or the Certificate in Professional Digital Marketing, you will cover many of the following topics:
MARKETING MIX
Develop a marketing mix to attract new customers and retain existing ones.
MARKETING RESEARCH
Use different types of marketing research to help you make decisions.
MARKETING TOOLS
Adapt your marketing tools to influence buyers at each stage of the purchasing process .
INTERNAL MARKETING
Get the best from other departments in your organisation through internal marketing.
CAMPAIGN PLANNING
Develop a campaign plan to most effectively appeal to your customers.
TOUCHPOINTS
Identify ‘touchpoints’ with your customers and provide the right service at the right time.
DIGITAL MARKETING
Use all the tools in the digital marketing tools box most effectively.
CONSUMER BEHAVIOUR
Understand what influences customers to purchase your products or services.
HOW MUCH DOES IT COST ?
The total cost of your Certificate in Professional and Digital Marketing course is as follows:
LMS
Payable to London Marketing Set:
Cost of the course (material, workshops, tutor feedback):
Face to Face evening classes:
• In full, £2,600 + VAT
• Or in 8 monthly instalments of £396
Virtual online:
• In full, £2,400 + VAT
• Or in 8 monthly instalments of £366
CIM
Payable to CIM
• Assessment fees: £520
BOOKS
Books
Testimonial
My CIM qualification has given me the confidence to further develop my marketing career. Having the CIM qualification on my CV has enabled me to successfully apply for a marketing managers role. It has equipped me with the skills and knowledge to speak the language of marketing and impress the board!
COURSE BREAKDOWN
The CIM Certificate options:
The modules for the Certificate are:
This module focuses on the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.
This module is designed to help develop an understanding of the rapidly changing marketing landscape. You will learn about the core concepts of marketing and explore digital innovation. You will gain an understanding of how content plays a crucial role in the customer lifecycle and how audiences interact with both digital and traditional media. Finally, this module will teach you how to create integrated marketing campaigns across various channels, online and offline, and how to measure their effectiveness.
This module looks at content marketing and its crucial role in delivering effective digital marketing campaigns. This module provides the knowledge and skills to successfully create content to support marketing goals. You will learn how different content formats can be used within campaigns to support the customer journey as well as the impact developing technology can have on content production. You will gain the skills to produce a suitable content plan to support organisational initiatives.
This module provides the knowledge and skills to develop and implement successful social media marketing activities. You will learn how to apply a range of social media channels and to produce suitable content to enhance an organisation’s digital activities. You will gain the skills to produce an effective social media plan and measure its outcomes.
This module focuses on marketing technology, or ‘Martech’, which is now essential to facilitate and execute marketing activities. It will provide knowledge on the importance and application of ‘Martech’ including Artificial Intelligence within organisations. You will learn how ‘Martech’ can be used across the customer journey to support paid campaigns, and social media activities to nurture long-term relationships. You will gain the skills to successfully analyse web analytics outputs and make suitable recommendations for the future..
POST-COURSE
What will I do after the course?
By the time you finish this qualification, you will probably want a rest from studying. Once you have had a break, and gained a few more years’ experience at a more senior level, consider studying the next level up – the Diploma in Professional and Digital Marketing.
