MRS Advanced Certificate in Market and Social Research Practice
The Advanced Certificate is designed for those who are within the first two years of their research career or for those who wish to enter the research profession.
Who is it for?
It’s ideal for people in all areas of research (buyers, suppliers and operations staff, undergraduates, postgraduates, market and social researchers, pollsters) from a broad range of employers (large and small agencies, local and national government, FTSE 500 companies, consultancies, financial institutions, charities) – the list is endless.
How will I be assessed?
The MRS Advanced Certificate is a single-unit qualification, comprising 3 elements which follow the research process from problem definition to reporting on research results.
In order to reflect the inter-dependence of the various stages in the research process, the assessment of the qualification follows an integrated approach. All candidates must complete 2 components of assessment:
Assignment: (the Integrated Assignment, or IA): This assignment requires candidates to prepare a brief and proposal for a research project.
Exam: This is a 2hrs 30mins written examination.
What qualification do I receive?
MRS Advanced Certificate in Market and Social Research Practice.
How is it delivered and how long will it take?
The course is delivered over 4 x Saturdays. You should complete the qualification within six months.
ENROL NOW
WHAT WILL I LEARN ?
During your time with us studying for the Advanced Certificate, you will cover:
MARKETING RESEARCH TERMS
Learn and understand the key terms used in marketing research.
RESEARCH DESIGN
Select the most appropriate research design for a given research context.
WRITING A RESEARCH BRIEF
Gain the tools and knowledge to prepare a research brief.
DEVELOPING A RESEARCH PROPOSAL
Develop an ethically robust research proposal to meet the needs of a research brief.
DIFFERENT RESEARCH METHODS
Understand the different primary and secondary research methods available .
SAMPLING METHODS
Identity suitable sampling sources or frames for your project.
ANALYSING DATA
Learn the range of approaches applicable to the analysis of quantitative and/or qualitative data.
PRESENTING DATA
Consider and develop the best way to communicate your research findings.
HOW MUCH DOES IT COST ?
The total cost of your MRS Advanced Certificate in Market and Social Research Practice course is as follows:
LMS
Payable to London Marketing Set:
• You can pay in full, £1,650 + VAT
• Or in 4 monthly instalments of £495 (inc Vat)
BOOKS
Books
The Practice of Market Research An Introduction – 4th Edition, Pearson Education
Yvonne Mcgivern May 2013, Paperback,
ISBN13: 9780273773115 ISBN10: 0273773119
Cost £45.99
A tutor view
“The Advanced Certificate is invaluable in developing students’ skills as researchers. It gives them the skills and know-how to design briefs and research proposals.”
COURSE BREAKDOWN
The three elements for the MRS Advanced Certificate are:
The syllabus structure is ‘horizontal’ which allows for a integrated approach. Themes such as Ethics and critical appraisal, both fundamental to every aspect of research run through all three of the elements.
The syllabus structure is ‘horizontal’ which allows for a integrated approach. Themes such as Ethics and critical appraisal, both fundamental to every aspect of research run through all three of the elements.
The syllabus structure is ‘horizontal’ which allows for a integrated approach. Themes such as Ethics and critical appraisal, both fundamental to every aspect of research run through all three of the elements.
POST-COURSE
What will I do after the course?
By the time you finish this qualification, you will probably want a rest from studying. Once you have had a break, and gained a few more years’ experience at a more senior level, consider studying the next level up – the MRS Diploma in Market and Social Research Practice.