Meet The Team

Not one to take the usual university to work route, Carl studied a three year hospitality City and Guilds course at Nottingham. Once he realised that this would require working late into the evenings and weekends, he opted for a career change (after gallivanting around Australia and South East Asia for THREE years!!!!), studying for a degree in Psychosocial Studies at UEL. Later on, Carl studied for the CAM Diploma in Marketing Communications.


In the Ab Fab days (sweetie darling), Carl multi tasked at the 5th Floor Café at Harvey Nichols, vetting the door and ensuring all customers’ needs and wants were met.
Never one to miss an opportunity, when the dot.com boom exploded, Carl became an account manager for an internet provider and was headhunted for subsequent roles in the field.
Discovering his flair for providing ‘the best’ customer service, Carl commenced his career in the education and training world delivering CIM and CAM courses. He was headhunted to join a new London based training provider delivering a range of professional courses. Carl was promoted through the ranks to Operations Manager, heading up multi-site, international and e-learning programmes. He was instrumental in significantly increasing the student recruitment, retention and achievement rates.
Carl believes in creating a fun, open and transparent relationship with students to help them realise their full potential. He has great talent in forming highly successful collaborations with partners to source the best venues to create the best learning environment for students. With many years’ experience of devising timetables he is skilled at finding the best formula to optimise students’ learning performance. He adds value to the student’s learning experience by developing close working relationships with professional awarding bodies.

Carl is a keen cyclist, often seen on his beloved Brompton bike. Like Morag, he enjoys a healthy social life and loves theatre and the creative arts. Not many people know this but Carl was a keen gymnast from the ages of 6-14, often seen warming up in the back of his mum’s car on the motorway. On a more serious note, Carl has volunteered for Age UK and ‘befriended’ an elderly couple to help them access the internet, but ended up drinking wine and chatting the whole time!

After a late start to university and then putting off proper work for a further two years by back packing round the world, Sarah settled down to City life in the press and PR office of the Institute of Chartered Accountants. It was a strange experience initially, working in a Grade II listed building that had also won awards for the use of stressed concrete. When someone else was off sick, she was the person to phone Sir Adrian Cadbury himself to set up the first meeting of the Cadbury Committee, which went on to change the face of corporate governance in the UK. And no, there was no chocolate involved.
Sarah’s career has encompassed pretty much every aspect of marketing and marketing communications and she was around to see the start of the impact of the web and digital tools on the professions, which she describes as fascinating and scary. “The whole team huddled round a computer monitor, hitting refresh to see in real-time how many people were reading our first email newsletter – revolutionary!” she remembers.
As well as managing marketing, digital marketing and web development teams for the Institute, Sarah has been a digital marketing consultant for a range of membership organisations, charities, educational institutions and commercial organisations.
She became a member of the CIM in 1999, taking the intensive route to the post-graduate diploma. That involved five weekends of study between September and November and then four exams in a week. With a six year old and a two year old at home and the first link up of the Institute’s website with its member database to manage, it was a busy time. But it provides a common ground with students, who all face similar challenges of balancing work, study and family life.
Sarah has been teaching CIM qualifications since 2009, focusing mostly on the digital modules. She has mentored new tutors as well as supporting hundreds of students as they complete their written assignments. “After a day with clients, who can sometimes be a bit jaded and unenthusiastic, to spend an evening with marketers at the start of their careers, investing their own time and money in giving themselves the best possible opportunities, that’s very invigorating.” says Sarah.

Marie's career in research started through a passion for understanding people. After studying Business Psychology with a specialisation in market research she moved on to a Masters in Market Research and Consumer Behaviour and has been working in research and insights ever since. Her career spans client-side spells at McDonald's and Weetabix as well as agency-side roles at Lumina Intelligence, Nielsen, and Degustabox. "What I love most about research is definitely the challenge of trying to understand something as complex as the human mind and using this understanding to put people at the heart of what companies do.", she says. "Research is the perfect combination of psychology, scientific approaches, and analytics - a challenging but rewarding combination. She's originally from Germany, but you couldn't tell - after working and studying in Germany, the US, China, Spain, and the UK, her accent and attitude are a patchwork of different languages' and cultures' influences. When not at work, Marie can be found baking (she describes herself as a human cookie monster) or playing the piano.

Ann started her working life as a secretary in the NHS working in a finance department. It was actually fun, she says, and it’s not true that all accountants are boring! After travelling around the world for 16 months, where she honed her “skills” as a backpacker, she then moved to the marketing department at BUPA Head Office and that’s where the passion for marketing started back in the late 1990s. Her dad made her apply for the job to pay off the Mastercard!
Following promotions at BUPA she then moved to senior roles at HCA International and then General Medical Clinics – so she was pretty healthcare services through and through. Since becoming freelance she has worked more with SMEs and has honed her array of marketing skills to much tighter budgets.
Her career with CIM again started a long time ago and she achieved her Postgraduate Diploma in 2003 and has been a Chartered Marketer ever since. She previously sat on the Greater London Regional Board of CIM and has now been a Fellow of CIM for 5 years. She’s been teaching CIM subjects for 20 years, latterly focusing on the Certificate modules. She’s a senior lecturer for Anglia Ruskin University and an experienced Mentor as well as a school governor. .


In her free time, she loves socialising, is a keen tennis player (enthusiastically keen, rather than being of any quality) and enjoys travelling. Having spent lots of summers camping in and around Europe’s beaches when her children were younger, nowadays the travelling is a little more refined but still just as rewarding!

Taryn knew from an early age that she wanted to be in Marketing. She studied Media Communication and Production at college before moving to Southampton, where, despite running up a bar tab her mother still reminds her of, she graduated with a BA(Hons) in Corporate Communication. Drawn to the big lights and the promise of London, Taryn moved to the capital and started her career working in a boutique advertising agency. With a passion for continuous learning, it wasn’t long after graduating that Taryn started studying for the CIM Postgraduate Diploma in Marketing. Working in the agency by day and studying in the evenings, after all she couldn’t afford to live and go out in London on her £13,000 a year starter salary.
Fast forward 25 years, and Taryn has been privileged to have built and grown brands across FMCG, food and direct-to-consumer businesses. She’s worked on some of the UK’s best-known brands, including Huggies, Andrex, Dulux, Veetee Rice, Country Life Butter, Davidstow Cheese and Charlie Bigham’s. Since starting her own Marketing Consultancy in 2023 she has also supported fast-growing challenger and subscription brands. She loves discovering new businesses and learning about their roots, purpose and passion.
Taryn is a firm believer in continuous learning and personal growth. She has continued to develop herself, obtaining further CIM qualifications in Digital and AI Marketing. She loves helping marketers take the theory and apply it practically. As a tutor, she brings honest insight and plenty of examples from both her own career and current marketing activity.
Outside of work, Taryn is a keen runner who confesses to having an addictive relationship with her Garmin. She ran the London Marathon in 2023 and is currently training for her next marathon. She loves discovering London’s food scene, visiting the theatre and is rarely without a podcast on the go.

Jessica is an experienced marketer with over 25 years’ experience with major brands across a range of industries. With over 15 years of Tutoring experience for CIM, ADMA, DMI, CMI and Google Squared Jessica also has a strong teaching background and is also a qualified EQA/IQA.
Starting at The Daily Telegraph as Marketing Manager, Jessica was a key part of the launch of telegraph.co.uk the first UK digital Newspaper. Jessica has also worked in the UK, Australia and France on both client and agency side. Jessica has worked with high end agencies such as DDB and has held key director and management positions for companies such as NewsCorp, Telstra, Suncorp, and GE.
Jessica has also developed and sold her own company CreativeConnection and is in the process of developing her second company PJLARO. She is experienced in e-learning with many years working with CIM modules, and guest lecturing at various established Universities in Australia and the UK.

Camilla Vann is a senior B2B marketing leader and Director of Marketing for Europe at Nintex, where she leads go-to-market and demand generation strategy across the region. With deep experience across B2B SaaS, compliance, and enterprise technology, she has built and scaled marketing functions that consistently deliver pipeline growth and revenue impact.
Previously, Camilla has held senior marketing roles at Avalara, Kyriba, and Oracle NetSuite, overseeing full-funnel marketing, ABM, partner marketing, and high-growth regional teams. She also brings a marketing consultancy background, advising scale-ups and international businesses on GTM strategy and execution.
Camilla’s teaching is highly practical and commercially focused, grounded in real-world challenges and proven approaches to modern B2B marketing.

Mark who is a chartered marketer and fellow of CIM has been in marketing and sales for over 40 years and is the founder of MDA-Marketing a Business Development and Marketing consultancy based in Northeast Cumbria. He has been a Senior Examiner at Level 4, Examiner at Level 4 and 6 with the CIM. A passionate Marketer, educationalist, trainer and business development mentor he has worked across many differing business sectors supporting them with their growth, marketing and development plans, improving performance and up-skilling individuals and teams for the 21st Century. He has worked with organisations both large and small such as Allianz, Tony Pryce Sports, Westland Helicopters, Visual Arts and many other SME organisations in the past. His passion is the growth and development of local SMEs. By understanding their needs, he has become part of the success of these organisations across all the differing sectors - Business, Arts and The Third sector. Mark is now the Chair of the Governing Board of a local Primary School and actively takes part in the Cumbrian Leading Change programme support schools.

Wendy is a Small Business Marketing Coach & Consultant with over 15 years’ experience gained across the fashion, beauty and lifestyle sectors within multinational FMCG businesses through to ambitious SMEs.
Wendy has first-hand experience of creating and implementing successful marketing initiatives for global well-known brands, coupled with a deep understanding of the unique challenges faced by SMEs and their business owners. Bringing the two together, she launched her Kent-based consultancy in 2018, to help small businesses navigate the world of marketing through tailored on-going marketing coaching or strategic marketing advice.
She also shares her skills and experience as a Marketing & Social Media tutor, delivering courses and workshops to SMEs and within the Education sector. She has been teaching CIM Qualifications from Levels 3 to 7 since 2019.
In addition to her Batchelors degree in Management, Wendy is a Member of the CIM with a Diploma in Professional Marketing and is professionally trained in Social Media Management.
And when she’s not working, she is usually running after her three children, supporting her beloved Liverpool FC, or travelling abroad in search of the sun!

Keith is a Fellow of the Chartered Institute of Marketing and Chartered Marketer. He is a Court Assistant at the Worshipful Company of Marketors, the City of London livery company for marketing professionals.
He has been teaching for six years after leaving the medical device industry where he worked as a sales & marketing manager for 32 years.
He has specialised in the level 6 Professional Diploma, online and in the classroom. He has also been tutoring level 6 marketing apprentices for the last two years with excellent results.
He lives on the coast in Kent, walking his Dalmatian and drinking real ale.

Ellie has spent over 15 years in marketing, developing and implementing successful strategies for subscription, loyalty, and CRM programmes across various sectors, including media, publishing, and automotive. She also previously completed the CIM Professional Diploma in Marketing in 2015. As the Senior Marketing Manager for Membership and In-Life at The AA, she led the launch and roll-out of the new membership proposition. Establishing several new partnerships with leading brands, such as Greene King, Halfords, and Scottish Power, to enhance the value and relevance of the membership offer. She is passionate about creating engaging and personalised experiences for customers, using data-driven insights and digital platforms to deliver relevant and timely content and benefits.