We are all a team….not the ‘office staff’ and the ‘tutors’. We believe that we all work together to give you the best training experience. So in no particular order…..
MEET MORAG FOUDY
CO-FOUNDER OF LMS
Morag graduated from Cambridge University in 1986. As well as the prerequisite of partying and rowing, she gained her B.Ed degree in Maths – she found the perfect balance of ‘work hard, play hard’! With a passion for marketing and a love of studying, she later went on to acquire her CIM Postgraduate Diploma in Marketing (very useful for empathising with our students).
Initially Morag specialised in membership marketing for professional bodies advising on their recruitment and training strategies. Subsequently, in the early 90s when colleges realised they were being funded for ‘bums on seats’ (and identified a need for attracting prospective students), she moved into Education Marketing, developing innovative and new ways to promote education and training for HE/FE Colleges.
Morag went on to set up her own business as a marketing and training consultant, developing marketing plans for large and small organisations in many industry sectors, developing events for multi-agency groups as well as training in marketing, leadership and management skills.
She never lost her passion for education and, as well as continuing to be a marketing practitioner, has spent the last 15 years developing fun, interactive (and most definitely not boring) courses for marketing students. She believes that developing great content and finding passionate marketing practitioners to deliver that content is key to getting top results for students in their professional exams, both of which she has achieved in all of her educational roles.
When not spending time with her young(ish) family, Morag likes to socialise, eat out, drink lots of cocktails and travel (particularly to the Greek islands). She is currently learning to speak Greek at evening classes (fed up with only being able to say ‘hello’, ‘goodbye’, ‘please’ and ‘thankyou’) and practises ‘mindfulness’ to calm down after all of the above!
MEET CARL JONES
CO-FOUNDER OF LMS
Not one to take the usual university to work route, Carl studied a three year hospitality City and Guilds course at Nottingham. Once he realised that this would require working late into the evenings and weekends, he opted for a career change (after gallivanting around Australia and South East Asia for THREE years!!!!), studying for a degree in Psychosocial Studies at UEL. Later on, Carl studied for the CAM Diploma in Marketing Communications.
In the Ab Fab days (sweetie darling), Carl multi tasked at the 5th Floor Café at Harvey Nichols, vetting the door and ensuring all customers’ needs and wants were met.
Never one to miss an opportunity, when the dot.com boom exploded, Carl became an account manager for an internet provider and was headhunted for subsequent roles in the field.
Discovering his flair for providing ‘the best’ customer service, Carl commenced his career in the education and training world delivering CIM and CAM courses. He was headhunted to join a new London based training provider delivering a range of professional courses. Carl was promoted through the ranks to Operations Manager, heading up multi-site, international and e-learning programmes. He was instrumental in significantly increasing the student recruitment, retention and achievement rates.
Carl believes in creating a fun, open and transparent relationship with students to help them realise their full potential. He has great talent in forming highly successful collaborations with partners to source the best venues to create the best learning environment for students. With many years’ experience of devising timetables he is skilled at finding the best formula to optimise students’ learning performance. He adds value to the student’s learning experience by developing close working relationships with professional awarding bodies.
Carl is a keen ‘non-lycra’ clad cyclist, often seen on his beloved Brompton bike. Like Morag, he enjoys a healthy social life and loves theatre and the creative arts. Not many people know this but Carl was a keen gymnast from the ages of 6-14, often seen warming up in the back of his mum’s car on the motorway. On a more serious note, Carl has volunteered for Age UK and ‘befriended’ an elderly couple to help them access the internet, but ended up drinking wine and chatting the whole time!
MEET EMILY CHAPMAN
Having built a successful career in digital marketing over 10 years, working at a number of agencies in London and the South East, Emily launched digital video production company Loud Monkey in 2012. Whilst the majority of her digital marketing career was spent in the automotive sector, Loud Monkey operates predominantly in the leisure and entertainment industries.
Emily has considerable experience in teaching digital modules on the CIM syllabus, with excellent results. She also teaches businesses how to create and market effective video content using just their smartphones. In 2016 Emily launched online video training platform Choo Academy and in 2017 she released her first short film and documentary released.
MEET YVONNE BURR
Yvonne started working in research in the 1990s. Starting her career in a small industrial research company, with projects spanning glamourous subjects ranging from floor tiles, roof tiles, drainage pipes, glass, photography equipment, and cardboard - to name but a few. It was all more fun and interesting than it sounds. She then worked in ever larger agencies, with ever larger clients until she moved client side, with a stint as Global Head of Marketing Insight for (what was then) Reuters and then Head of Strategic Research at a membership organisation, responsible for economic, member, student and marketing research. Most of her work has been international, with lots of overseas trips – which were often less fun and interesting than they sound. For the last few years she has worked in interim and freelance roles, including an interim role setting up a new research function at one of the big management consultancies. She is a tutor and Assessor for the Market Research Society Advanced Certificate.
In her free time, Yvonne has trained as a garden designer and is a keen walker. She’s walked around the circumference of London, in stages, twice. Her latest walking project is (over time) walking to the source of the Thames!
MEET ANN PRAYLE
Ann started her working life as a secretary in the NHS working in a finance department. It was actually fun, she says, and it’s not true that all accountants are boring! After travelling around the world for 16 months, where she honed her “skills” as a backpacker, she then moved to the marketing department at BUPA Head Office and that’s where the passion for marketing started back in the late 1990s. Her dad made her apply for the job to pay off the Mastercard!
Following promotions at BUPA she then moved to senior roles at HCA International and then General Medical Clinics – so she was pretty healthcare services through and through. Since becoming freelance she has worked more with SMEs and has honed her array of marketing skills to much tighter budgets.
Her career with CIM again started a long time ago and she achieved her Postgraduate Diploma in 2003 and has been a Chartered Marketer ever since. She sits on the Greater London Regional Board of CIM and works to develop London’s support for student/studying members. She’s been teaching CIM subjects for 14 years, latterly focusing on the Certificate in Professional Marketing. She’s also a tutor and Assessor for the Market Research Society and an experienced Mentor, and somehow fits all of this in with providing taxi services to her two young children! .
In her free time, she loves socialising, is a keen tennis player (enthusiastically keen, rather than being of any quality) and enjoys camping – she’s lucky enough to spend the summer holidays in Europe. Sort of backpacking again really but the clothes get more regularly washed now, she says….and the credit card bill isn’t quite so high.