Meet The Team

We are all a team….not the ‘office staff’ and the ‘tutors’. We believe that we all work together to give you the best training experience. So in no particular order…..

MEET MORAG FOUDY

CO-FOUNDER OF LMS


Morag graduated from Cambridge University in 1986. As well as the prerequisite of partying and rowing, she gained her B.Ed degree in Maths – she found the perfect balance of ‘work hard, play hard’! With a passion for marketing and a love of studying, she later went on to acquire her CIM Postgraduate Diploma in Marketing (very useful for empathising with our students).


Initially Morag specialised in membership marketing for professional bodies advising on their recruitment and training strategies. Subsequently, in the early 90s when colleges realised they were being funded for ‘bums on seats’ (and identified a need for attracting prospective students), she moved into Education Marketing, developing innovative and new ways to promote education and training for HE/FE Colleges.
Morag went on to set up her own business as a marketing and training consultant, developing marketing plans for large and small organisations in many industry sectors, developing events for multi-agency groups as well as training in marketing, leadership and management skills.
She never lost her passion for education and, as well as continuing to be a marketing practitioner, has spent the last 15 years developing fun, interactive (and most definitely not boring) courses for marketing students. She believes that developing great content and finding passionate marketing practitioners to deliver that content is key to getting top results for students in their professional exams, both of which she has achieved in all of her educational roles.

morag-rounded


When not spending time with her young(ish) family, Morag likes to socialise, eat out, drink lots of cocktails and travel (particularly to the Greek islands). She is currently learning to speak Greek at evening classes (fed up with only being able to say ‘hello’, ‘goodbye’, ‘please’ and ‘thankyou’) and practises ‘mindfulness’ to calm down after all of the above!

MEET CARL JONES

CO-FOUNDER OF LMS


Not one to take the usual university to work route, Carl studied a three year hospitality City and Guilds course at Nottingham. Once he realised that this would require working late into the evenings and weekends, he opted for a career change (after gallivanting around Australia and South East Asia for THREE years!!!!), studying for a degree in Psychosocial Studies at UEL. Later on, Carl studied for the CAM Diploma in Marketing Communications.


In the Ab Fab days (sweetie darling), Carl multi tasked at the 5th Floor Café at Harvey Nichols, vetting the door and ensuring all customers’ needs and wants were met.
Never one to miss an opportunity, when the dot.com boom exploded, Carl became an account manager for an internet provider and was headhunted for subsequent roles in the field.
Discovering his flair for providing ‘the best’ customer service, Carl commenced his career in the education and training world delivering CIM and CAM courses. He was headhunted to join a new London based training provider delivering a range of professional courses. Carl was promoted through the ranks to Operations Manager, heading up multi-site, international and e-learning programmes. He was instrumental in significantly increasing the student recruitment, retention and achievement rates.
Carl believes in creating a fun, open and transparent relationship with students to help them realise their full potential. He has great talent in forming highly successful collaborations with partners to source the best venues to create the best learning environment for students. With many years’ experience of devising timetables he is skilled at finding the best formula to optimise students’ learning performance. He adds value to the student’s learning experience by developing close working relationships with professional awarding bodies.

Carl outdoor


Carl is a keen cyclist, often seen on his beloved Brompton bike. Like Morag, he enjoys a healthy social life and loves theatre and the creative arts. Not many people know this but Carl was a keen gymnast from the ages of 6-14, often seen warming up in the back of his mum’s car on the motorway. On a more serious note, Carl has volunteered for Age UK and ‘befriended’ an elderly couple to help them access the internet, but ended up drinking wine and chatting the whole time!

MEET SARAH ALDER

LMS TUTOR


After a late start to university and then putting off proper work for a further two years by back packing round the world, Sarah settled down to City life in the press and PR office of the Institute of Chartered Accountants. It was a strange experience initially, working in a Grade II listed building that had also won awards for the use of stressed concrete. When someone else was off sick, she was the person to phone Sir Adrian Cadbury himself to set up the first meeting of the Cadbury Committee, which went on to change the face of corporate governance in the UK. And no, there was no chocolate involved.
Sarah’s career has encompassed pretty much every aspect of marketing and marketing communications and she was around to see the start of the impact of the web and digital tools on the professions, which she describes as fascinating and scary. “The whole team huddled round a computer monitor, hitting refresh to see in real-time how many people were reading our first email newsletter – revolutionary!” she remembers.
As well as managing marketing, digital marketing and web development teams for the Institute, Sarah has been a digital marketing consultant for a range of membership organisations, charities, educational institutions and commercial organisations.
She became a member of the CIM in 1999, taking the intensive route to the post-graduate diploma. That involved five weekends of study between September and November and then four exams in a week. With a six year old and a two year old at home and the first link up of the Institute’s website with its member database to manage, it was a busy time. But it provides a common ground with students, who all face similar challenges of balancing work, study and family life.
Sarah has been teaching CIM qualifications since 2009, focusing mostly on the digital modules. She has mentored new tutors as well as supporting hundreds of students as they complete their written assignments. “After a day with clients, who can sometimes be a bit jaded and unenthusiastic, to spend an evening with marketers at the start of their careers, investing their own time and money in giving themselves the best possible opportunities, that’s very invigorating.” says Sarah.

Sarah Alder new photo

MEET MARIE HENSE

LMS TUTOR


Marie's career in research started through a passion for understanding people. After studying Business Psychology with a specialisation in market research she moved on to a Masters in Market Research and Consumer Behaviour and has been working in research and insights ever since. Her career spans client-side spells at McDonald's and Weetabix as well as agency-side roles at Lumina Intelligence, Nielsen, and Degustabox. "What I love most about research is definitely the challenge of trying to understand something as complex as the human mind and using this understanding to put people at the heart of what companies do.", she says. "Research is the perfect combination of psychology, scientific approaches, and analytics - a challenging but rewarding combination. She's originally from Germany, but you couldn't tell - after working and studying in Germany, the US, China, Spain, and the UK, her accent and attitude are a patchwork of different languages' and cultures' influences. When not at work, Marie can be found baking (she describes herself as a human cookie monster) or playing the piano.


Marie Hense

MEET ANN PRAYLE

LMS TUTOR


Ann started her working life as a secretary in the NHS working in a finance department. It was actually fun, she says, and it’s not true that all accountants are boring! After travelling around the world for 16 months, where she honed her “skills” as a backpacker, she then moved to the marketing department at BUPA Head Office and that’s where the passion for marketing started back in the late 1990s. Her dad made her apply for the job to pay off the Mastercard!
Following promotions at BUPA she then moved to senior roles at HCA International and then General Medical Clinics – so she was pretty healthcare services through and through. Since becoming freelance she has worked more with SMEs and has honed her array of marketing skills to much tighter budgets.
Her career with CIM again started a long time ago and she achieved her Postgraduate Diploma in 2003 and has been a Chartered Marketer ever since. She sits on the Greater London Regional Board of CIM and works to develop London’s support for student/studying members. She’s been teaching CIM subjects for 14 years, latterly focusing on the Certificate in Professional Marketing. She’s also a tutor and Assessor for the Market Research Society and an experienced Mentor, and somehow fits all of this in with providing taxi services to her two young children! .


In her free time, she loves socialising, is a keen tennis player (enthusiastically keen, rather than being of any quality) and enjoys camping – she’s lucky enough to spend the summer holidays in Europe. Sort of backpacking again really but the clothes get more regularly washed now, she says….and the credit card bill isn’t quite so high.

Ann - Print Rooms

MEET PHIL GRAY

LMS TUTOR


Phil is a Chartered Marketer and university business school lecturer, where he teaches across a range of marketing-based subjects at undergraduate and postgraduate level. He has been teaching across the CIM Certificate, Professional Diploma and Post Graduate Diploma qualifications since 2010.
Prior to entering higher education, Phil had a 35-year career as a marketing practitioner (including 15 years at director level) in strategy and campaign planning across marketing and business development, and corporate communications. He has led on many strategic communications initiatives to raise brand profile and influence with a range of external stakeholders. His experience has been gained in large and small service-based organisations in several sectors including: financial services; professional services; the quasi-public sector; and membership organisations. He has also been a partner in a small direct mail business.
His general management experience as a member of executive leadership teams includes business strategy development and responsibility for management of business planning processes, including strategic risk register management.

Phil Gray pic

MEET JESSICA SIMPSON

LMS TUTOR


Jessica is an experienced marketer with over 25 years’ experience with major brands across a range of industries. With over 15 years of Tutoring experience for CIM, ADMA, DMI, CMI and Google Squared Jessica also has a strong teaching background and is also a qualified EQA/IQA.
Starting at The Daily Telegraph as Marketing Manager, Jessica was a key part of the launch of telegraph.co.uk the first UK digital Newspaper. Jessica has also worked in the UK, Australia and France on both client and agency side. Jessica has worked with high end agencies such as DDB and has held key director and management positions for companies such as NewsCorp, Telstra, Suncorp, and GE.
Jessica has also developed and sold her own company CreativeConnection and is in the process of developing her second company PJLARO. She is experienced in e-learning with many years working with CIM modules, and guest lecturing at various established Universities in Australia and the UK.

J Simpson profile pic

MEET JADE WOOD

LMS TUTOR


Jade Wood is a senior marketer and product leader specialising in mar-tech whose core focus is helping businesses utilise data to drive effective digital transformation and strategy. Currently working at media holding company: GroupM, Jade runs the Commerce business in the UK, driving growth in this area across five of the country's top agencies.
In a previous role, Jade worked to produce data-driven marketing solutions to some of the world’s biggest brands, including Unilever, Amazon and Dyson. She also worked for ex-dunnhumby founders, to support the set-up strategy of their new data-marketing start-up.

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MEET JENNY HOUGH

LMS TUTOR


Jenny has worked in B2B Marketing for 22 years and is a qualified Executive Coach. She started her career in Global Law Firms before spending over 10 years in various campaign and programme roles at KPMG, EY and Grant Thornton. Jenny currently works as Head of Field Marketing at IT services firm EPAM Systems leading a team of 7 across 6 cities. She is passionate about inclusive, collaborative and creative working environments that provide opportunities for everyone to grow.

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MEET KATHERINE SHEEN

LMS TUTOR


Katherine has been a professional marketer both agency-side and in-house for over 15 years, gaining her own CIM qualification nearly a decade ago with the team at London Marketing Set, Carl and Morag. Katherine is a passionate believer in using CIM's help to build the next generation of powerful strategic marketing minds.
She is currently a Strategic Marketing Manager for Ericsson, the Swedish networking technology corporation. Before that, as Strategy Director for the international agency Ogilvy, she worked across B2C and B2B brands including BT, Mattel, HSBC, IBM and Rolls-Royce. Before Ogilvy, Katherine was an international Brand Manager for aerospace giant Lockheed Martin.

Katherine Sheen

MEET KEITH ROWLAND

LMS TUTOR


Keith is a Fellow of the Chartered Institute of Marketing and Chartered Marketer. He is a Court Assistant at the Worshipful Company of Marketors, the City of London livery company for marketing professionals.
He has been teaching for six years after leaving the medical device industry where he worked as a sales & marketing manager for 32 years.
He has specialised in the level 6 Professional Diploma, online and in the classroom. He has also been tutoring level 6 marketing apprentices for the last two years with excellent results.
He lives on the coast in Kent, walking his Dalmatian and drinking real ale.

Ketih Rowland

MEET ELLIE SWITZER

LMS TUTOR


Ellie has spent over 15 years in marketing, developing and implementing successful strategies for subscription, loyalty, and CRM programmes across various sectors, including media, publishing, and automotive. She also previously completed the CIM Professional Diploma in Marketing in 2015. As the Senior Marketing Manager for Membership and In-Life at The AA, she led the launch and roll-out of the new membership proposition. Establishing several new partnerships with leading brands, such as Greene King, Halfords, and Scottish Power, to enhance the value and relevance of the membership offer. She is passionate about creating engaging and personalised experiences for customers, using data-driven insights and digital platforms to deliver relevant and timely content and benefits.

Ellie Switzer