CIM FOUNDATION CERTIFICATE IN PROFESSIONAL AND DIGITAL MARKETING (LEVEL 3)
Next course starts Thursday, 1st October 2026
This level 3 qualification is for aspiring marketers who want to gain knowledge and skills to start or progress a successful career in digital marketing.
Who is it for?
This qualification is for people of all ages and stages of their career. It is ideal for those considering or starting out on a career in digital marketing or for managers in non-marketing functions. Small business owners and entrepreneurs also find the Foundation Certificate a great introduction to marketing. No experience is necessary. There are no entry requirements for the Foundation Certificate.
How will I be assessed?
All modules are assessed via on-line multiple-choice exams.
What qualification do I receive?
To gain the Level 3 CIM Foundation Certificate in Professional and Digital Marketing qualification you are required to pass both Marketing Essentials and Content and Channels modules.
Your qualification title will be: CIM Foundation Certificate in Professional and Digital Marketing.
How is it delivered and how long will it take?
Virtual evening classes
The course is delivered via virtual interactive classes and include activities, discussions and regular breaks. Being in a group with capped numbers means you can ask questions and get immediate answers! Dedicated tutor support is always delivered by a LMS tutor and never outsourced. Virtual classes are delivered from 6.30pm-9pm and are always on the same evening so you can manage your other commitments. Don’t worry if you miss a class as sessions are recorded so you can play back anytime.
The course lasts for two 12-week terms, so you should complete the course within a 6-9 months.
ENROL NOW
WHAT WILL I LEARN ?
During your time with us studying for the Foundation Certificate, you will cover:
MARKETING TERMS
Learn and understand the key terms used in marketing.
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CONSUMER BEHAVIOUR
Understand your customers and identify their need and wants.
MARKETING TOOLS
Adapt your marketing tools to influence buyers.
DIGITAL COMMS
Communicate most effectively with your customers using digital media.
HOW MUCH DOES IT COST ?
The total cost of your Foundation Certificate course is as follows:
LMS
Payable to London Marketing Set:
• You can pay in full - £980 + VAT
• Or in 6 x monthly interest free instalments of £202
CIM
Payable to CIM
• Assessment fees: £250
BOOKS
Books
Testimonial
I wanted to learn more about marketing for my job and help build my marketing career. I’ve really enjoyed studying at LMS as they delivered the course in small groups and I was able to ask my tutor lots of questions in class. I was in a group with like-minded students who all supported each other. I would have no hesitation recommending LMS!
COURSE BREAKDOWN
The modules for the Foundation Certificate are:
This module provides an understanding of the key concepts and terminology used in marketing. On completion of the module, you will have a knowledge and understanding of the role and function of marketing within organisations and the factors that influence consumer and business buying behaviour. You will also be able to identify key components of the marketing environment and have an appreciation of how to collect and utilise relevant information about it. Finally, you will be able to outline the concepts and elements which make up the marketing mix and understand how these can be applied
This module introduces the types of content marketers can create, as well as the channels that can be used to publish and promote them. On completion of the module, you will be able to recommend the most appropriate channel to use in your marketing. You will be able to interpret the aims and objectives of a business, as well as who your target audience are, and plan content accordingly. Finally, you will recognise the links between content and channels, and their suitability in each case.
POST-COURSE
What will I do after the course?
By the time you finish this qualification, you will probably want a rest from studying. Once you have had a break, and gained a year or more experience in marketing, consider studying the next level up – a CIM Certificate in Professional and Digital Marketing.
