#CIM #marketing #customerexperience

With the Managing Brands module fast approaching on the CIM Diploma in Marketing course starting in May, my thoughts this week turned to re-branding. This was mainly due to the recent rebrand of the Nationwide, the first in over 40 […]

As CIM students at all levels are busy finishing off their assignments, many will be considering how they might measure their campaign or plan. When measuring the effectiveness of a campaign, it’s important to track various metrics to gauge its […]

Veganuary has now well and truly passed but consumers have never been more savvy about what they eat and their impact on the planet.  There has been a huge increase in vegan, vegetarian and pescatarian converts.  In January 2020, over 40,000 people […]

Technology is great! I love it!  But sometimes I don’t think its place is in education! And certainly not replacing face to face delivery! If you are studying a short course,  ‘how to setup an excel spreadsheet’ for example,  then […]

“Noooooo”!  “I want to lie in!”  “Weekends are for relaxing!”  “I’ve got too many household things to do!”  “My weekends are sacred!” These are just some of the responses we have had to that suggestion. However, over the years, we […]

Now this might seem an odd blog post but I think it will resonate with lots of you. One of our lovely training venues thought it was the right time of year to start serving hot soup in the onsite […]