#CIM #marketing #customerexperience

As CIM students at all levels are busy finishing off their assignments, many will be considering how they might measure their campaign or plan. When measuring the effectiveness of a campaign, it’s important to track various metrics to gauge its […]
Veganuary has now well and truly passed but consumers have never been more savvy about what they eat and their impact on the planet.  There has been a huge increase in vegan, vegetarian and pescatarian converts.  In January 2020, over 40,000 people […]