#Managing Brands Archives - London Marketing Set

28 / May

High and Low Involvement Decision Making: Understanding Consumer Behaviour

#CIM #CIMCertificate, #CIM #marketing #customerexperience, #CIM #marketing #digitalmarketing #cimdiploma #cimdigitaldiploma #cimlevel4 #cimlevel6, #Managing Brands Uncategorized Morag Foudy 0 Comments

In the world of consumer behaviour, decision-making processes vary significantly depending on the level of involvement a consumer has with a product or service. Understanding whether a decision is high or low involvement is crucial for brands looking to tailor […]

3 / April

Tricky rebranding!

#CIM #marketing #customerexperience, #CIM #marketing #digitalmarketing #cimdiploma #cimdigitaldiploma #cimlevel4 #cimlevel6, #Managing Brands London Morag Foudy 0 Comments

With the Managing Brands module fast approaching on the CIM Diploma in Marketing course starting in May, my thoughts this week turned to re-branding. This was mainly due to the recent rebrand of the Nationwide, the first in over 40 […]