#CIM #CIMCertificate

Our students will be starting their Digital Marketing Techniques module on the CIM Certificate in Digital Marketing qualification next month. As part of this module, students often develop a persona, take that ‘persona’ on a digital customer journey, where they […]

As CIM students at all levels are busy finishing off their assignments, many will be considering how they might measure their campaign or plan. When measuring the effectiveness of a campaign, it’s important to track various metrics to gauge its […]

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Veganuary has now well and truly passed but consumers have never been more savvy about what they eat and their impact on the planet.  There has been a huge increase in vegan, vegetarian and pescatarian converts.  In January 2020, over 40,000 people […]

I am often asked by young people (and some older) – “How do I actually get a job in marketing?”  “How do I get onto the marketing ladder?” There is no straight answer to this, but there are a few […]