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In the realm of business, success isn’t solely determined by the brilliance of your product or service. It’s about understanding your customers deeply and fulfilling their needs and desires. After all, happy customers are loyal customers, and loyalty is the […]

Our students will be starting their Digital Marketing Techniques module on the CIM Certificate in Digital Marketing qualification next month. As part of this module, students often develop a persona, take that ‘persona’ on a digital customer journey, where they […]

As CIM students at all levels are busy finishing off their assignments, many will be considering how they might measure their campaign or plan. When measuring the effectiveness of a campaign, it’s important to track various metrics to gauge its […]

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Veganuary has now well and truly passed but consumers have never been more savvy about what they eat and their impact on the planet.  There has been a huge increase in vegan, vegetarian and pescatarian converts.  In January 2020, over 40,000 people […]

I am often asked by young people (and some older) – “How do I actually get a job in marketing?”  “How do I get onto the marketing ladder?” There is no straight answer to this, but there are a few […]