Author: Morag Foudy

Our students will be starting their Digital Marketing Techniques module on the CIM Certificate in Digital Marketing qualification next month. As part of this module, students often develop a persona, take that ‘persona’ on a digital customer journey, where they […]
As CIM students at all levels are busy finishing off their assignments, many will be considering how they might measure their campaign or plan. When measuring the effectiveness of a campaign, it’s important to track various metrics to gauge its […]