Author: Morag Foudy

Selecting the right CIM study centre can seem a daunting task! It’s the same qualification so doesn’t matter where you study, right? Wrong! Just as every student has different preferences, CIM study centres offer very different learning experiences to meet […]

In today’s competitive landscape, marketing is no longer just about price, promotion and product placement. Consumers are increasingly driven by values as much as value, choosing brands they believe are ethical, responsible and future-focused. Research consistently shows that UK shoppers, […]

Studying for a CIM qualification can be a game-changer for your marketing career—but it does take dedication, focus, and smart preparation. Whether you’re working towards a Foundation, Certificate or Diploma qualification, having a solid study plan will set you up […]

In today’s UK business environment, B2B organisations face growing pressure to justify every pound of marketing spend. Finance directors, boards and commercial leaders want clear answers about what marketing delivers, not just in terms of leads or website traffic, but […]

For experienced marketers aiming to elevate their game, investing in the CIM Level 6 Diploma in Professional & Digital Marketing is more than just another qualification, it’s a strategic move that can transform your career. Developed from employer-led research across […]

Schramm’s model of communication is important for marketers because it emphasises two-way feedback, helping them understand audience reactions and tailor messages for more effective engagement. Communication is not a simple one-way transmission of information, but a circular process in which […]

A student this week said that she was going to ‘put her positive pants on’!  This made me laugh as I hadn’t heard that phrase before.  But it did make me think!  Studying a course for a professional qualification can […]

In the fast-moving world of retail, brands that thrive do so with precision, purpose, and a solid strategic foundation. One iconic name that has continually evolved to meet consumer expectations is Marks & Spencer (M&S). From humble beginnings in 1884 […]

Imagine walking into a store where the assistant knows your style, remembers your past purchases, and recommends new products you’re likely to love — before you even say a word. Welcome to the new frontier of marketing, powered by Artificial […]

In today’s digital-first environment, marketing is no longer just about creativity – it’s about technology, data, and the tools that bring campaigns to life. This is where MarTech (Marketing Technology) steps in. CIM Study Centre, London Marketing Set offers the […]