Author: Morag Foudy

In today’s digital-first environment, marketing is no longer just about creativity – it’s about technology, data, and the tools that bring campaigns to life. This is where MarTech (Marketing Technology) steps in. CIM Study Centre, London Marketing Set offers the […]

In today’s saturated market, brands must do more than offer great products—they need to tell a story, stand for something, and deliver value that’s not just functional but emotional. That’s where a strong brand proposition comes in. It defines how […]

Students on the Content Marketing and Social Media Marketing modules of the CIM Certificate in Professional and Digital Marketing course, often ask us for examples showing successful campaigns who are using innovative content or great social media skills. It may […]

Students on our CIM Certificate Marketing Impact module have just been learning that in today’s fast-paced market, businesses constantly face evolving consumer behaviours, emerging trends, and increased competition. To thrive, marketers need more than just creativity—they need reliable, data-driven insights. […]

In the world of consumer behaviour, decision-making processes vary significantly depending on the level of involvement a consumer has with a product or service. Understanding whether a decision is high or low involvement is crucial for brands looking to tailor […]

In the realm of business, success isn’t solely determined by the brilliance of your product or service. It’s about understanding your customers deeply and fulfilling their needs and desires. After all, happy customers are loyal customers, and loyalty is the […]

Our students will be starting their Digital Marketing Techniques module on the CIM Certificate in Digital Marketing qualification next month. As part of this module, students often develop a persona, take that ‘persona’ on a digital customer journey, where they […]

With the Managing Brands module fast approaching on the CIM Diploma in Marketing course starting in May, my thoughts this week turned to re-branding. This was mainly due to the recent rebrand of the Nationwide, the first in over 40 […]

As CIM students at all levels are busy finishing off their assignments, many will be considering how they might measure their campaign or plan. When measuring the effectiveness of a campaign, it’s important to track various metrics to gauge its […]

A student this week said that she was going to ‘put her positive pants on’! This made me laugh as I hadn’t heard that phrase before. But it did make me think! Studying a course for a professional qualification can […]