#digitalmarketing #waterloo #southbank #cimcertificate #cimfoundation

Content marketing has evolved from a “nice-to-have” into a central pillar of modern marketing strategy. The CIM Level 4 module Content Marketing, which our London Marketing Set students are studying now, demonstrates that it plays a crucial role in delivering […]

A student this week said that she was going to ‘put her positive pants on’!  This made me laugh as I hadn’t heard that phrase before.  But it did make me think!  Studying a course for a professional qualification can […]

In the realm of business, success isn’t solely determined by the brilliance of your product or service. It’s about understanding your customers deeply and fulfilling their needs and desires. After all, happy customers are loyal customers, and loyalty is the […]

As CIM students at all levels are busy finishing off their assignments, many will be considering how they might measure their campaign or plan. When measuring the effectiveness of a campaign, it’s important to track various metrics to gauge its […]

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Veganuary has now well and truly passed but consumers have never been more savvy about what they eat and their impact on the planet.  There has been a huge increase in vegan, vegetarian and pescatarian converts.  In January 2020, over 40,000 people […]

I am often asked by young people (and some older) – “How do I actually get a job in marketing?”  “How do I get onto the marketing ladder?” There is no straight answer to this, but there are a few […]

Technology is great! I love it!  But sometimes I don’t think its place is in education! And certainly not replacing face to face delivery! If you are studying a short course,  ‘how to setup an excel spreadsheet’ for example,  then […]

“Noooooo”!  “I want to lie in!”  “Weekends are for relaxing!”  “I’ve got too many household things to do!”  “My weekends are sacred!” These are just some of the responses we have had to that suggestion. However, over the years, we […]