Author: Morag

Why professional qualifications still matter in the age of AI Across the research industry, an understandable question is becoming more common: If AI can increasingly do the technical work, what is the point of learning research theory? Knowledge is only […]

One of the questions we’re sometimes asked about studying for the CIM Certificate in Professional & Digital Marketing is: “Is there lots of theory to learn?”  The answer is yes – there are plenty of important marketing theories, models and […]

Social media is no longer just a communication channel — it has become one of the most powerful commercial tools available to modern organisations. From building brand awareness and driving sales to managing reputation and engaging customers, social media now […]

In a digital environment where most customer journeys begin with a search engine, visibility on platforms like Google has become a defining factor in marketing success. Whether users are researching products, comparing services, or making purchase decisions, brands that appear […]

Content marketing has evolved from a “nice-to-have” into a central pillar of modern marketing strategy. The CIM Level 4 module Content Marketing, which our London Marketing Set students are studying now, demonstrates that it plays a crucial role in delivering […]

If you’re working in research—or hoping to move further into it—you’ve probably heard people mention the MRS Advanced Certificate in Market and Social Research Practice in reverent tones. It’s one of those qualifications that doesn’t just sit on your CV; […]

Marketing today operates in a very different landscape. Customers are more values-driven, investors are increasingly focused on ESG, employees expect ethical leadership, and governments are introducing tighter sustainability regulations. In this environment, organisations are expected not only to perform commercially, […]

We asked Ann Prayle, our Planning Integrated Campaigns (a module on the CIM Certificate in Professional and Digital Marketing) tutor to say a few words of advice for students on the course. Here are her valuable words……. “OK you’ve read […]

Let’s be honest: in today’s marketing world, great ideas alone don’t cut it anymore. Budgets are tight, its all about data, and senior marketers are expected to prove that what they’re doing actually works. That’s where Commercial Intelligence really earns […]

When students sign up for the CIM Foundation, Certificate or Diploma in Professional and Digital Marketing, one of the most common questions we get is: “How can I prepare before the course starts?” The good news is you don’t need […]