Face to face/blended evening classes
or virtual evening classes
Next course starts Wednesday, 30th September 2026
This level 6 qualification is for those who are working at a strategic level in marketing who want to develop their current marketing knowledge and skills.
Who is it for?
This qualification is suitable for those in a more strategic marketing role for example; Marketing Executives, Marketing Managers, Account Managers or Business Development Managers with at least two years’ experience.
How will I be assessed?
All Diploma modules are assessed by online assessments comprising either multiple choice testing or scenario-driven short and extended answer response tests.
You should have one of the following:
- CIM Level 4 qualification (e.g. Certificate in Professional and Digital Marketing)
- Any relevant Level 4 qualification
- Foundation Degree in Business with Marketing
- Bachelor’s or Master’s degree from a recognised university, with at least one third of credits coming from marketing content (ie 120 credits in Bachelor's degrees or 60 credits in Master's degrees).
- Relevant marketing experience
What qualification do I receive?
To gain the Level 6 CIM Diploma in Professional and Digital Marketing qualification, you are required to pass one mandatory modules and three elective modules.
How is it delivered and how long will it take?
We offer the Diploma course via face to face evening classes OR virtual evening classes. The qualification will take approximately 12 months to complete.
Face to face/blended evening classes
Our face-to-face/blended evening course is ideal for students who prefer regular weekly classes. The course is delivered from our fabulous central London study centre where we include unlimited free hot refreshments and delicious biscuits for a more comfortable learning environment. We’re mindful that you are likely to be working full-time so the course is always delivered on the same evening to allow you to manage other commitments. Don’t worry if you miss a session as you will have access to the recordings to catch up. (NB: Strategy & Planning and Commercial Intelligence are face to face, electives are virtual.)
Virtual evening classes
Our interactive virtual evening course is ideal for students who are unable to attend face to face classes. Your virtual classes will mirror our face to face course and include activities, discussions and regular breaks. Being in a group with capped numbers means you can ask questions and get immediate answers! Dedicated tutor support is always delivered by a LMS tutor and never outsourced. Virtual classes are delivered from 6.30pm-9pm and are always on the same evening so you can manage your other commitments. Don’t worry if you miss a class as sessions are recorded so you can play back anytime.
The CIM Diploma course comprises four modules. You should complete it within a year.
ENROL NOW
WHAT WILL I LEARN ?
During your time with us studying for the Diploma, you will cover:
MARKETING PLAN
Develop a marketing audit and marketing plan.
IMPLEMENT DIGITAL STRATEGIES
Implement digital strategies, integrating them into the strategic marketing plan.
INNOVATION SKILLS
Apply principles of innovation through the marketing function.
BRAND STRATEGIES
Develop a brand plan to deliver brand strategy.
MARKETING METRICS
Identify key marketing metrics and use measurement techniques.
INTERPRETING INSIGHTS
Identify and interpret insights to inform strategic decisions.
COMPETITIVE ADVANTAGE
Achieve competitive advantage through innovation and entrepreneurial marketing.
DIGITAL CHANNELS
Select appropriate channels to meet marketing objectives.
HOW MUCH DOES IT COST ?
The total cost of your Diploma course is as follows:
LMS
Payable to London Marketing Set:
Face to face evening classes:
• In full, £2,900 + VAT
• Or in 8 monthly instalments of £441
Virtual online:
• In full £2,600 + VAT
• Or in 8 monthly instalments of £396
CIM
Payable to CIM
• Assessment fees: £660
BOOKS
Books
Testimonial
“The knowledge I gained on the CIM Diploma course has helped me get a new role. It’s global market management – so very upstream, working closely with customers & R&D to bring new products/innovations to market and determine long-term global marketing strategy.
I couldn’t have got that role without the knowledge so thank you for your support throughout… As well as the commitment to teaching us actual marketing techniques and not just the tick boxes for the course! It was invaluable and has helped me to make a big step in my career – so thanks again”.
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POST-COURSE
What will I do after the course?
By the time you finish this qualification, you will probably want a rest from studying. Once you have had a break, and gained a few more years’ experience at a more senior level, consider studying the next level up – the Marketing Leadership Programme.
COURSE BREAKDOWN
Choose from the following:
The modules for the Diploma are:
This is the mandatory module for the CIM Diploma course.
Strategic planning is an essential skill for marketing managers, and empowers them to make informed decisions, optimise resources, and drive the company towards its goals in a competitive and dynamic market environment. The plan itself ensures that all marketing employees work together to achieve a common goal. This module aims to equip you with advanced knowledge and skills in planning marketing at a strategic level. As well as developing an overall strategic marketing plan, you will be able to adapt your use of planning frameworks and associated models to create a range of specific plans that integrate to deliver and support that plan at a strategic level.
Data underpins marketing excellence. Understanding how to interpret and apply the data to support strategic commercial decisions is critical in today’s competitive business landscape. This course delves into three key areas to understand how to apply and interpret commercial and marketing campaign data to deliver strategic marketing success. The course will allow students to emerge equipped with a deeper comprehension of the key financial metrics to unlock insights, build strategic budgets, optimise channel performance, and deliver ROI.
This module aims to equip the marketer to explore key concepts of sustainability as a whole (delivering well-being for all) and gain a better understanding of the level of change that the organisation needs to achieve and, how marketing needs to align to facilitate and support that change over the long term. You will consider the role of marketing in engaging with stakeholders and partners (both internally and externally) to drive awareness and motivate them to take action. And, understand how to build effective partnerships which allow your organisation to respond to the increasingly urgent social and environmental challenges we face.
This module looks at how marketers can help organisations to create distinctive, sustainable and differentiated positions within increasingly complex and competitive markets. The module explores proposition development, brand management, equity and purpose, considering how these relate to customers, wider stakeholders and society. With transparency and authenticity becoming increasingly important in a digital world, the module also looks at the importance of brand innovation and reputation management.
Content marketing is fundamental for addressing important audience questions as well as building trust, developing relationships and improving conversions. This Specialist Award provides a strategic approach to content marketing that aligns to wider corporate and marketing goals. You will gain skills to enable the creation an effective content strategy and manage its implementation, including the provision of appropriate copy for a variety of audiences.
As AI technology continues to advance at a rapid pace, this module will enable you to respond effectively to developments and understand their application to marketing. It provides strategic insights to the impact of AI within the business environment and the resources required to implement AI technologies. You will gain the knowledge and skills to create a suitable plan to respond to AI developments.
With many customer journeys beginning with a search engine, adopting a successful search engine marketing strategy has become a critical to increase brand reach and visibility. This module will provide you with the knowledge and skills to create an effective search strategy for both organic and paid channels. You will be able to apply research techniques to understand customer search behaviour and utilise it to optimise paid campaigns and websites to maximise search engine visibility.
