CIM Foundation Certificate in Professional Digital Marketing
Revised syllabus 2019
This qualification is for aspiring marketers who want to gain knowledge and skills to start or progress a successful career in digital marketing.
Who is it for?
This qualification is for people of all ages and stages of their career. It is ideal for those considering or starting out on a career in digital marketing or for managers in non-marketing functions. Small business owners and entrepreneurs also find the Foundation Certificate a great introduction to marketing. No experience is necessary.
How will I be assessed?
The Marketing Principles module is assessed via an on-line multiple-choice exam. The Digital Fundamentals module is assessed by completing a work-based assignment.
There are no entry requirements for the Foundation Certificate.
What qualification do I receive?
To gain the qualification you are required to pass both the Marketing Principles and the Digital Fundamentals modules.
Your qualification title will be: CIM Foundation Certificate in Professional Digital Marketing.
How is it delivered and how long will it take?
The course comprises two modules. We deliver the course via part-time evening, please download a prospectus for a timetable. The course is delivered over two 12 week terms, so you should complete the Foundation Certificate within six to nine months.
WHAT WILL I LEARN ?
During your time with us studying for the Foundation Certificate, you will cover:
Learn and understand the key terms used in marketing.
Understand your customers and identify their need and wants.
Adapt your marketing tools to influence buyers.
Communicate most effectively with your customers using digital media.
HOW MUCH DOES IT COST ?
The total cost of your Foundation Certificate course is as follows:
Payable to London Marketing Set:
• You can pay in full, £1,490+ VAT
• Or in 6 monthly instalments of £300
Payable to CIM
• Assessment fees (x 2): £105
The CIM qualification helped me expand my knowledge and implement the basic skills of marketing into by in my day to day work. I would definitely consider studying for the next level CIM qualification moving forward!
The modules for the Foundation Certificate are:
You will understand the key concepts and terminology used in marketing. This module also gives you a knowledge and understanding of the role and function of marketing within organisations and explores the factors that can influence consumer behaviour. You will identify key components of the marketing environment and develop an appreciation of how to collect and use relevant information. The module outlines the concepts and elements which make up the marketing mix and shows you how they are applied in context.
Unit 1: Discovering marketing
- Know the role and function of marketing within organisations
- Understand the factors that influence consumer behaviour
Unit 2: The marketing environment
- Identify the key components of the marketing environment
- Identify how to collect relevant information about the marketing environment
Unit 3: The marketing mix
- Understand the concepts and elements of the marketing mix
- Understand the application of the marketing mix in different contextual settings
This module provides an understanding of what is meant by digital marketing and the key communication tools used. It outlines the key factors that influence the digital consumer including social networks and virtual communities. It identifies the importance of developing campaign content aimed at specific market segments and how campaigns can be measured.
Unit 1: Fundamentals of digital marketing
- Understand the impact of digital technology on marketing activities
- Understand the impact of digital technology on customers
Unit 2: Digital marketing tools
- Understand the use of digital marketing tools
- Outline the development of digital marketing content
Unit 3: Developing digital communications campaigns
- Know how to develop digital marketing communications campaigns
- Understand how to measure digital marketing communications campaigns
What will I do after the course?
By the time you finish this qualification, you will probably want a rest from studying. Once you have had a break, and gained a year or more experience in marketing, consider studying the next level up – a CIM Certificate in Professional Marketing or a CIM Certificate in Professional Digital Marketing.