Bespoke workshops

Bespoke one day workshops

Experts in marketing and training, we help you to build your brand, improve your marketing performance and make your customers’ journey the envy of your competitors! Whether you are a small start up, a medium sized business, a charity or a large company, LMS can help you achieve your marketing aims through highly interactive and practical professional training courses.

Communications Essentials 

This workshop is designed for those responsible for communications/ promotion within the organisation. With the importance of effective campaign planning to build sustainable relationships and delivering customer value, you will get to grips with the components of the marketing communications mix and the stages of producing and delivering a communication or campaign plan.

Specifically, the workshop includes:

• The process of developing a campaign plan
• Developing campaign objectives
• Developing campaign messages
• Selection of the most appropriate promotional tools and media
• Measuring your success

By the end of the workshop you will have an outline campaign plan.

Marketing Basics 

An introduction to the key concepts of Marketing, this course is suitable for those new to marketing, requiring a quick ‘re-fresh’ or those considering a career in marketing. Anticipating, meeting and exceeding your customers’ needs and expectations is the overall theme for the day.
Specifically, the workshop includes:
• What is marketing?
• Understanding customer needs, expectations and influences
• The marketing toolkit – and how to use it
• Measuring your success!
By the end of the workshop, you will leave with an understanding of basic marketing concepts and be able to apply them to your organisation.

Create a Marketing Plan Outline 

As the title suggests, this workshop enables you to develop a strategic marketing plan for your organisation in a day. It is suitable for all marketers – those aiming to attract new customers, build your brand, retain existing clients or simply to develop a central vision or focus for your team members.
The workshop covers all aspects of the marketing planning process, specifically:
• Analysing the internal and external environment in which your business operates
• Developing marketing objectives to achieve business aims and direct your focus
• Selecting segmentation, targeting and positioning strategies to help achieve the marketing objectives
• Developing a tactical/operational plan using all the elements of the marketing mix
• Measuring your success
By the end of the workshop, you will leave with a skeleton marketing plan document which you will have completed throughout the day for further development with your team on return to the office.

Improving Your Customers’ Experience 

This workshop is designed for those who are in customer facing roles, regardless of your job title or department. It will help you develop your understanding of best practice, tools, techniques and methods for giving your customers the best experience.

It focuses on:
• Why it is important to fulfil customer expectations
• What makes a good service?
• Where are our gaps in good service?
• Mapping your customer journey (moments of truth)
• Who is responsible for customer service?
• Moving forward – Building loyalty

By the end of the workshop, you will be able to map your customers’ journey and plan how and where you can make an impact to improve their touchpoints!

Digital Marketing Basics 

If you are new to digital marketing or you want to update your knowledge, this workshop will give you a clear understanding of key digital marketing channels, the underlying principles for using them effectively and advice on planning and executing campaigns.
Specifically, the workshop will cover:
• The Digital Marketing landscape
• Digital Marketing Planning – a customer focused approach
• Search Engine Marketing
• Social Media Marketing The ‘Big Four’: Facebook, Twitter, LinkedIn, YouTube
• Email Marketing
• Web Analytics and Metrics
• What’s Next? A look ahead to the (near) future in Digital Marketing
By the end of the workshop, you will understand basic digital tools and how to use them within your organisation.

A few of the clients we have worked with…
  • Laithwaites wine
  • EY
  • College of Podiatry
  • House of Commons
  • TLT LLP
  • Cyclepods

For further discussion, please call 0800 002 9886

HOW WILL I BENEFIT?

Our courses are practical, interactive and fun!

INCREASE PROFIT

By acquiring new customers and retaining existing ones.

BUILD YOUR NETWORK

Connect with other business facing the same challenges and find solutions together

IMMEDIATE APPLICATION

Implement new practical skills immediately!

LEARN BEST PRACTICE

Understand the latest marketing techniques!

HOW MUCH DOES IT COST ?

1 day

One day workshops

The cost of our one day workshop at your premises is £3000+VAT (for up to 12 delegates)

2024 workshops